If you have any specific e-commerce related inquiries or need more information about e-commerce in China, please contact us at: [email protected] For those interested in exploring cross-border e-commerce opportunities via Hong Kong or are interested in selling products in Hong Kong through e-commerce, please note that a separate guidebook on e-commerce in Hong Kong is also available. In what traditionally has been a difficult market for smaller Canadian companies to access, e-commerce provides a relatively straight-forward path to gaining a foothold in China. The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. A highlight of my trip was getting a first-hand look at the exciting e-commerce opportunities that China offers. For specific questions, the TCS in China can be contacted at [email protected] international.gc.ca. For Canadian SMEs interested in doing business in China, the TCS encourages you to visit the Canadian SME Gateway, which provides content on: Twitter: @CanadaChina/@CanadaChineYoutube: Canadian SME Gateway to China YouTube Channel/Chaîne YouTube du Portail des PME canadiennes en ChineLinkedIn: Doing Business in China LinkedIn Group/Compte LinkedIn Faire des affaires en Chine Facebook: Canada’s International Trade-Global Affairs Canada Facebook page/Page Facebook : Le commerce international du Canada-Affaires mondiales Canada. Get access to export-related information and join our mailing list. This boundless retail concept would see the merging of content commerce, social commerce and AI, to produce shopping experiences that would seamlessly join the online and offline. Retail Insight Network takes a look at the current and future state of e-commerce in China and what Western countries can do to mimic its success. This year alone, the company has partnered with Italian fashion house Prada Group to open an authorised flagship store on its platform, introduced a new supply chain innovation initiative as part of its Retail as a Service strategy and is using artificial intelligence (AI) driven retail solutions to enhance health technology company Philips’ flagship store performance. Research your next target market. The number of e-commerce users in China rose by 100 million compared with last year, and the number of stores on major online retail platforms went up 3.8 percent year on year, according to the Ministry of Commerce (MOC). Cross-border e-commerce can help Canadian exporters meet the aspirations of millions of Chinese seeking premium foreign products. I encourage Canadian companies of all sizes to explore export opportunities in China, and to consider the tremendous potential that e-commerce represents in the Chinese market. Plan for the tariffs, sanctions, and export/import controls that you may encounter when exporting abroad. Millions of Chinese are now purchasing foreign products, including those in developing regions, which were unavailable even just a few years ago. With a presence in more than 160 cities worldwide, the Canadian Trade Commissioner Service (TCS) promotes Canadian economic interests in global markets and can help your company navigate the complexities of international expansion. Access guides, information and other resources to learn about doing business in international markets. The company also forecast Chinese retail e-commerce sales to maintain its strong growth through to the end of its forecast in 2023. At the same time, E-Commerce infrastructure has substantially improved in recent years & sales potential appears limitless, however the market remains challenging due to its unique local characteristics. “Since opening our office in Chengdu last October, we’ve experienced first-hand how the infrastructure is built differently to support this. This has resulted in a major shift in product focus of the biggest retailers.”, Boyson added: “In terms of what other nations can do to mimic the success of Chinese e-commerce, the personalisation of a customer’s journey is certainly something that needs to be taken more seriously in the UK and other countries. In 2017, Chinese consumers spent more than $750bn online – more than the UK and US combined. If you look at the United States, if you take all the dollars that are spent on retail and ask what proportion of that is in e-commerce, it’s roughly 12%. China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report.And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail across the globe, eMarketer noted. I recently had the pleasure of conducting a six-day visit to China. CanExport is open, with few exceptions, to all industry sectors. China: Revenue in the eCommerce market is projected to reach US$1,117,204m in 2020. Canadian companies looking to export to China should consider the opportunities the country’s online commerce sector presents. Answer a few short questions to assess your readiness to do business abroad. Demand is strongest in areas such as high quality foods, natural alternatives to artificial products, cosmetics, and healthcare products. To acquire access to mobile users, mobile e-commerce retailers have established partnerships with key internet players to increase their traffic. Exponential increases in production and consumption That confluence has given birth to over 772 million online users and 533 million online shoppers across the country. A lot of Chinese retailers build their own tech systems from scratch to improve their ability to personalise shopping experiences and then make the most of big data to study customers and make decisions at hyper-speed. The Group was founded by Jack Ma, who stepped down from his position of chair during the recent milestone. To explain this growth, most analysts point to three factors: 1. General regulation of e-commerce in China – FAQs . The TCS assumes no responsibility for any company, product or service mentioned in this report, nor for any act or omission of any business connected with such products and services. Majors Management acquires convenience stores from Osan Petroleum Company, Amazon’s Alabama warehouse workers to vote on unionisation in 2021, Ally Fashion teams up with Particular Audience to boost online customer experience, What 2020’s festive season tells us about next year’s retail landscape, Consumers spending less this festive season: Capgemini research, Why future retail relies on secure systems: Axis Communications, Heyday raises $175m to launch and grow marketplace-native brands, Fnac Darty to sell Dutch subsidiary BCC to Mirage Retail Group, Retail industry in 2021: Top five trends to look out for, partnered with Italian fashion house Prada Group, artificial intelligence (AI) driven retail solutions, US DoJ sues Walmart for violating Controlled Substances Act, SPAR Switzerland to buy 60 AVIA forecourt stores from Store Service, Couche-Tard completes acquisition of Convenience Retail Asia, Welsh Government grants Covid funding to non-essential retail businesses. 2. e-Commerce in China. By the end of 2015 it has also overtaken US and EU in actual online revenues. The China e commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. This guidebook is designed to walk you through the various decision points required for entering China via e-commerce channels, and provide you with some of the tools to begin making an informed decision. 21 GMV of China's import e-commerce market 2013-2021 22 Popularity of cross-border e-commerce platforms in China 2017 23 Share of products bought on cross-border e-commerce sites in China 2017-2018, by type 24 Share of online shoppers who purchase domestically and cross-border China 2018 E-commerce consumer demographics Get introduced to the right people, and connect with potential business partners and clients by participating in a trade mission or event. Delivered by the Trade Commissioner Service (TCS) of Global Affairs Canada, in partnership with the National Research Council Industrial Research Assistance Program (NRC-IRAP), CanExport is one of the building blocks of the government’s export strategy. Chinese customers are spoilt for choice when it comes to delivery options and have a vast menu of preferences they’re able to define – from fast deliveries with tight, time-definable windows for the latest must-have tech products, through to slow but economical postal services for basic purchases. While the attraction is clear, the decision to engage in e-commerce in China is not without its own challenges and risks. Take advantage of Canada’s free-trade agreements, foreign investment agreements, WTO agreements, and more. Cross-border e-commerce (CBEC) industry is undergoing major policy changes. According to research conducted by Daxue Consulting, e-tailing accounted for 11 percent of total retail sales of consumer goods in 2015 and is estimated to reach 15-18 percent by 2020. In China, however, brands tend to have stores on well-established online retailers – such as Alibaba – rather than have their own standalone sites. Successful market entry requires a well thought-out business model and the ongoing commitment of resources, both financial and managerial, to ensure products are branded and marketed effectively for a Chinese audience, and sold at a profit. “There is a much higher degree of personalisation in Chinese online retail when compared to the West, where customers are expected to search for and purchase individual products themselves. In 2016, the festival hosted a ‘See Now Buy Now’ fashion show, which enabled consumers to shop runway looks in real-time with one click of their smartphone. The Honourable François-Philippe Champagne Minister of International Trade, Embassy of Canada in China: Beijing Consulate Generals: Shanghai, Guangzhou, Chongqing, Hong Kong Canadian Trade Offices: Shenyang, Qingdao, Nanjing, Wuhan, Chengdu, Shenzhen, Xi’an, Xiamen, Hangzhou and Tianjin. This guidebook builds on many of the Trade Commissioner Service’s e-commerce initiatives in China, including roadshows and buyers missions to Canada, as well as launching important initiatives such as the Canadian Pavilion on Tmall Global and the Canadian Fresh Food Pavilion on JD.com. That was an increase of 32.1% compared to data from three months prior to that. Canadian companies seeking for export support are also encouraged to look at CanExport program. Emarketer reports that in 2018 Q1 2017 reports that Chinese national online retail sales of goods and services reached 1.4 trillion. As Minister of International Trade, I am pleased to present the 2017 edition of An Introduction to E-commerce in China. E-commerce has been growth fuelled by extortionate rentals on physical retail space, convenience compared to shopping in polluted, congested, vast urban areas & of course, the Chinese propensity for online services in such a digital … Agriculture and ag-food companies looking for export are eligible to apply through Agriculture and Agri-Food Canada’sAgrimarketing program. There are the latest updates: Comprehensive parcel tracking is a primary feature of our new international outbound service which recently launched.”, 7 October 2019 (Last Updated February 4th, 2020 06:24). E-Commerce is in its heyday in China, representing approximately 35% of the overall retail market, it is a global leader. Let us help assess your potential in specific markets, connect you with qualified contacts, or solve a market access problem. This year’s edition provides expanded coverage on topics such as managing online business risks and protecting intellectual property. Our business contacts include potential-customers, distributors, sources of finance or investment, technology partners and other intermediaries. Retail sales in China … “As a result of this, suggested products and adverts are easier to access with just one click, in China, when browsing the web because of the integrated online platforms, where the same activity would take much longer in the UK. As such, China’s e commerce sector is more than three times the size of the US market, which ranks second. China has the most mobile users in the world and more e-commerce activity than any other country in the world. Concerns over the protection of intellectual property are valid and must be managed appropriately. A deeper relationship between our two countries will unlock the untapped potential in our commercial ties, grow the prosperity of our middle class, and create new opportunities for Canadian businesses of all sizes. Conversion rate specialists Smarter Click market development director Henry Boyson said: “Chinese e-commerce has seen a massive boom in recent years due, in no small part, to the massively successful and now globally recognised Singles’ Day. One way to think about it is 83% of the market is still open, and it's a massive market. The Singles’ Day was later rebranded as the ‘11.11 Global Shopping Festival,’ expanding into a large-scale retail event. It is estimated that China's e-commerce sales make up 3.2% of the country's GDP, this is compared to 2.7% in the US. Source Statista; Retail e-commerce sales in China from 2016 to 2022 (in million U.S. dollars), projected an incremental rise in sales figures over this 6-year period. UK delivery company Yodel director of international services Jayne James said: “One of the biggest reasons that Chinese e-commerce companies like Wish, Alibaba and JD.com are so successful is that they’ve been built in the internet age with tech at their core. E-commerce in China is expected to obtain CAGR of about 30 percent in the next years. To help you grasp the volumes and the competition in the Chinese e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in China in 2020 and their estimated monthly traffic … A key factor in instilling this is offering full visibility over the delivery process, which is something a lot of our clients in the UK are keen to replicate. China is the world's largest E-Commerce market by transaction value. Canada’s high quality goods and services are in demand. Access useful information and reports on markets and sectors abroad. This not only improves profit margins for retailers but can enhance the speed of deliveries and reduce their carbon footprint. For Canadian exporters, selling online in China can be as simple as shipping directly from Canada to the consumer, or via engaging one of several 3rd party service providers who can facilitate the entire logistics process, including customs, branding, marketing and payment. “The growth of China’s e-commerce has been spurred on by wider socio-economic factors. Fortune Global 500 company Jingdong (JD.com) has continued to grow within China’s e-commerce market with its multiple retail acquisitions, and retail tech and supply chain innovations. The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. To get a full copy of the guide, contact the E-Commerce team in China. Chinese e-commerce is projected to be $1 trillion dollars in 2020, up from $862 billion in 2019. 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